Harvest your social media contacts

Berkonomics

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI

How Facebook Videos Can Boost Your Social Media Campaign

Tech.Co

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Create for Social.

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites.

Have you set your social media listening posts?

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise.

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

Spreeify Adds New Social Media Giveaway and Promotions Product

socalTECH

Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. spreeify social media giveaway promotions startup promotional marketing software

ShowUhow Links To Social Media Sites

socalTECH

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. showuhow social media sales product information ecommerce twitter facebook

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social networking is powerful huh? Another great example of the power of social media and customer service.

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur Jim Sterne metrics social media ROI

GotCast Plans Spinoff Website For Social Media Contests

socalTECH

Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform. gotcast casting talent hollywood content mediablastr social media newtorking

Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). But the web site visitors are accurate. I keep my blogs separate from by company web site.

CitizenHawk Takes On Social Media Monitoring

socalTECH

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. The firm, which is backed by Maveron, said that its new tool allows companies to monitor what people are saying about them and their brands, on popular social networking sites. citizenhawk social media monitoring brand protection software

Evolver Launches New Avatar Tool For Social Media Sites

socalTECH

Aliso Viejo-based Evolver , the online avatar software site developed by Darwin Dimensions, said Thursday that it has launched a new web site that allows end users to create avatars for social media sites like Facebook and MySpace. According to Darwin Dimensions, the new site, Avatara.com , allows social media enthusiasts to easily create and upload customized, animated avatars for their social media accounts.

Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Just as currency inflation debases money, so social inflation debases relationships. Ignore what social networks and social media looks like today.

Active.com Brags About Social Media Growth

socalTECH

San Diego-based Active.com , the sports and fitness site owned by Active Network, is bragging today that it has reached more than one million social media fans. Those fans include both Facebook fans and Twitter followers, as well as other social sites. The firm said it saw a 297 percent increase in its social media fan base over the past year. active network sports fitness social media twitter facebook gamification

The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Where are the young social media users going?

LA Looks To Prove It's A Social Media Mecca

socalTECH

Los Angeles is looking to prove it is a center of the social media universe next week, with a roster of events for Social Media Week Los Angeles. The local LA events are being run by social media firm SocialRadius, which is run by Michael Terpin.

9 Steps to Entrepreneur Real Social Media Results

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur goals startup metrics social media

BAT Launches Social Media Efforts With Celebrities

socalTECH

Irvine-based Brand Affinity Technologies , the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. Financial details of the new social media campaign wins were not announced. BAT said that its platform allows advertisers to tap into online fan communities on such sites as Facebook and Twitter. brand affinity technologies social media celebrity advertising

SheKnows Launches Social Media Feature

socalTECH

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service. The company said its new SheKnows Connect social media platform connects into sites such as Facebook and other social networking services, allowing users to challenge their friends to "dares". sheknows evolve media content publishing

Social Media Accounts are Intellectual Property

Startup Professionals Musings

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. entrepreneur startup social media intellectual property business

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur startup metrics social media business

Five Steps To Social Media Success for Startups

Startup Professionals Musings

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising.

Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan.

Social Media ?? Beyond Targeted Ads

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. During this evening, youll learn how Social Media can enhance your companys Customer Experience. SDSIC. However, they dont know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI.

Social Media Marketing

SoCal Tech Calendar

Tuesday, February 16, 2010 -- Social Media Marketing. Having a comprehensive Social Marketing plan is crucial nowadays to keep up with your customers. Whether you are monitoring your brand, driving traffic to your site, providing customer support, or selling a product, Social Marketing is an absolute must. AccessEN.

CrownPeak Takes On Social Media

socalTECH

Los Angeles-based CrownPeak has set its sights on the social media space, saying this morning that it has launched a new product which publishes content into social networking sites such as Twitter, LinkedIn, and Facebook. According to Crownpeak, the new product is called the Crownpeak Social Media Publishing Console, and will help marketers manage publishing content to both their own web sites and those social media sites.

X1 Discovery Takes On Social Media Discovery

socalTECH

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. Leveraging the technology of X1, X1 Discovery said it provides a platform to collect, authenticate, search, review, and produce electronically stored information from social media sites such as Facebook, Twitter, and LinkedIn.

Social Media Marketing

SoCal Tech Calendar

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management. Over the past few years, social networking sites have experienced explosive growth. German American Business Association.

Pasadena's ArtCenter College Of Design, 3D Avatar Site IMVU Team

socalTECH

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world. pasadena center college design artcenter student school avatar social media networking

How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations.

5 Biggest Social Media Mistakes Made by Entrepreneurs

Tech Zulu Event

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business.

Your Social Media Profile is the Resume that Counts

Startup Professionals Musings

In fact, if your profile is not already on one of these sites, it probably means that you aren’t in the business market anyway.