A Guide to Using Authority & Social Proof in Fund Raising
Both Sides of the Table
JULY 25, 2010
Any SoCal entrepreneur raising early-stage money should put Rincon on their short list. The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. John gave me the book after I spoke at his entrepreneurship class at UCSB.
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