Thursday, February 15, 2018

GumGum Ranks NBA Teams On Social Media

Which NBA team is winning, on social media? Los Angeles-based GumGum, the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard, a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts. According to GumGum, its tool determined that about 80 percent of total sponsorship value for brand advertising for the NBA comes from Instagram, and that the top teams--at least, for social media--are the Golden State Warriors, followed by the Cleveland Cavaliers, Boston Celtics, Toronto Raptors, and then the Los Angeles Lakers (sorry, Clippers!). GumGum said its new tool is free, to help bring transparency to sports sponsor buyers and sellers.