9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science.

Social Media Faking It – Cheaper Than You May Think, But Still Not Worth It

InfoChachkie

How much will social media fame cost you in 2014? Social norming is powerful. If an article has numerous social shares (i.e., This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur Jim Sterne metrics social media ROI

Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). But the web site visitors are accurate. I keep my blogs separate from by company web site.

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Start social networking with peers.

9 Steps to Entrepreneur Real Social Media Results

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur goals startup metrics social media

Social Media Brand Image Guidelines for New Businesses

Tech Zulu Event

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Construct a social media style guide.

Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment.

SEO in Social Media

SoCal Tech Calendar

Tuesday, September 20, 2011 -- SEO in Social Media (Panel). Wanna learn how search engines rank web pages and optimize yours to out-rank competitors? Come to the SEO in Social Media panel moderated by a former MySpace VP and founder of Lalawag.com, Sean Percival, on Tue, Sept 20, 2011 at BLANKSPACES in Santa Monica. Schmoozd. Or learn how to increase traffic via organic listings and avoid "spam" penalties.

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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. entrepreneur startup metrics social media business

Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks.

Best Friday Reads: Social Media Rules Us All, and Mints Billionaires

Xconomy

While the evolution from hunched primates to homo sapiens took tens of millions of years, we needed only about a decade to develop an arched neck that is perennially looking down at a smartphone—presumably one with a social media app open.

Fifty years of the internet

TechCrunch LA

Among these one can identify restricted access by corporations and governments, limited progress in technology deployment when the economic incentives are not aligned with (possibly short term) corporate interests, excessive use of social media for many forms of influence, etc.

Evolver Launches New Avatar Tool For Social Media Sites

socalTECH

Aliso Viejo-based Evolver , the online avatar software site developed by Darwin Dimensions, said Thursday that it has launched a new web site that allows end users to create avatars for social media sites like Facebook and MySpace. According to Darwin Dimensions, the new site, Avatara.com , allows social media enthusiasts to easily create and upload customized, animated avatars for their social media accounts.

CrownPeak Takes On Social Media

socalTECH

Los Angeles-based CrownPeak has set its sights on the social media space, saying this morning that it has launched a new product which publishes content into social networking sites such as Twitter, LinkedIn, and Facebook. According to Crownpeak, the new product is called the Crownpeak Social Media Publishing Console, and will help marketers manage publishing content to both their own web sites and those social media sites.

Social Media, Social Art and TheBlu

SoCal Tech Calendar

Tuesday, October 11, 2011 -- Social Media, Social Art and TheBlu. Wemo Media and ACM SIGGRAPH invite you to a special behind the scenes look at The Blu, a new on-line social media experience in collaboration with Hollywood and Academia. A special beta code for [link] will be given to meeting attendees.

Industry Trends, Social Media and Web 2.0 Tools

SoCal Tech Calendar

Thursday, August 13, 2009 -- Industry Trends, Social Media and Web 2.0 Would you like to learn and understand the most effective ways to get the attention of the hundreds of millions of active social networkers around the world? The workshop is divided into two major subjects that are of significant interest to todays marketers: DIY Social Media and Social Media ROI. Tools. SoCalAMA.

Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception.

San Diego Social Media Startup Soci Adds Austin Office, Raises $8.5M

Xconomy

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 Soci’s software-as-a-service provides a “central command” that enables business customers to deploy their social media marketing strategies, customize their brand messaging, and control their customer.

Tech Leaders Weigh In On Tim Berners-Lee’s “Contract For The Web”

Xconomy

Looking back over the past two years, it seems that public perceptions of tech companies have shifted, compared with the eager acceptance that often prevailed as innovations from these businesses transformed social interactions, transportation, and other aspects of life.

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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. According to the brand-ranking database Engagement DB, companies embracing social media grew revenues by 18 percent in the past 12 months. Brands lagging in new media shrank by 6 percent.

Using Social Media to Market Your Business

SoCal Tech Calendar

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media.

Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

TechCrunch LA

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos.

Nine Keys to the Best Social Media Metrics for You

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations.

Web TV Workshop Pro-Panel Series: Creating A Web Series From The Ground Up

Tech Zulu Event

Last night we had an amazing group of panelist for the Web TV Workshop Pro-Panel series. They went over and touched on all the aspects that you would need to get your web series up and running. Topics such as branding, the importance of attending film festivals, when to go. Visit TechZulu for full story.

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How To Use Social Media To Extend Your Brand

SoCal Tech Calendar

Tuesday, September 15, 2009 -- How To Use Social Media To Extend Your Brand. AccessEN will present Steve Banfield, chief executive officer of MixerCast, in an interactive forum to help Orange County companies reach audiences across the social web using Facebook, Twitter, LinkedIn and other new media by discussing the latest trends in marketing and building applications using social networks.

Make It Work Expands Into Web Services

socalTECH

Santa Barbara-based Make It Work , the in-home computer and electronics service and help firm headed by Eric David Greenspan, said this week that it has launched a new web and social media services arm. The company said it will provide services such as site hosting, domain registration, social media strategy, blog installation, email newsletters, and other social media help to companies. Tags: makeitwork services social media

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Special Report 2069: Predicting the Internet’s Next 50 Years

Xconomy

Back in 2014, on the occasion of the 25th anniversary of Tim Berners-Lee’s seminal paper proposing the World Wide Web, the Pew Research Center asked an. [ Editor’s note: This is part of a series examining the internet’s first 50 years and predicting the next half century.

San Diego Meets the Xconomists: When Social Media is Not Enough

Xconomy

View the Slideshow The technology for online social networks arrived practically hand-in-hand with the Internet. Since the advent of the World Wide Web in the mid-1990s, we’ve seen such networks proliferate, from the Whole Earth ‘Lectronic Link (remember The WELL?) Nowadays, Facebook is the most popular social networking site in the world , with more than 2 billion monthly active users. In San Diego, this higher order of social networking becomes apparent.

Blockchain, Banks & the New Web: Q&A With Ethereum Co-founder Lubin

Xconomy

Ethereum co-founder Joe Lubin is calm and soft-spoken when he shares his vision of how blockchain technology and digital currencies could transform the Internet, the global economy, and many aspects of our daily lives. But what he’s talking about could become a raging tempest, and it’s worth paying attention to—especially given the vast sums of money pouring into the sector. Companies have raised more than $1.25

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Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. What is Social Media Week? Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Social Media Week as partnered up with Ustream to bring some of the events live.

3 Ways to Leverage Micro-Influencers and Grow Your Business

Tech.Co

In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations often come from third party reviews, like bloggers and other influencers, leaving company ads less desirable.

Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. Arts & Entertainment New Media News Review Social Media Social News Website Blip.tv

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