Startup Professionals Musings
MAY 6, 2023
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.
Startup Professionals Musings
AUGUST 14, 2020
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.
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Startup Professionals Musings
APRIL 24, 2019
You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.
Startup Professionals Musings
JUNE 15, 2016
It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Encourage ongoing social media customer conversations. Social media is the ideal vehicle for these conversations. Firing randomly to see what sticks doesn’t work. For good content, less is more.
Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.
Startup Professionals Musings
SEPTEMBER 15, 2018
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.
Startup Professionals Musings
JANUARY 17, 2013
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.
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