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ringDNA Launches AI Sales Software

Los Angeles-based ringDNA, which develops sales engagement software, says it has launched a new, artificial intelligence (AI) product, which it says helps recommend actions for sales reps, to increase success. According to the company, its new product, Guided Selling, uses data learned from billions of sales interactions to prioritize the next best actions--whether that is whom to contact, when and how to contact them, and what to say. The company claims its AI software automatically providing sales reps with a curated list of which accounts, leads and contacts to reach out to next, with the messaging most likely to result in revenue. ringDNA was founded and is led by CEO Howard Brown; the company is backed by Goldman Sachs Growth Equity (GS Growth), Palisades Growth Capital and Bryant Stibel.