TCOSC Special Networking Event

SoCal Tech Calendar

Monday, October 17, 2016 -- TCOSC Special Networking Event. Senior executives representing technology, media and e-commerce firms in Southern California will gather together to officially re-launch the TechCouncil of Southern California (TCOSC) as a chapter of SIIA’s Software and Services Division (SSD) of SIIA (The Software and Information Industry Association).

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TCOSC Executive Forum: Deciphering Cyber Security

SoCal Tech Calendar

Tuesday, September 26, 2017 -- TCOSC Executive Forum: Deciphering Cyber Security. Join the TechCouncil of Southern CA on September 26th at Ten-X’s offices in Newport Beach for an evening with data security experts, thought leaders and peers. The risks associated with data and cyber security breaches continues to grow, impacting many industries across the globe.

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TCOSC Orientation

SoCal Tech Calendar

Friday, November 21, 2008 -- "Technology Council Orientation Meeting" The purpose of the orientation is to give you an opportunity to find out how to get involved in the programs, committees and services that we bring to our Technology Council members. See [link] (more

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Tax Credits

SoCal Tech Calendar

TCOSC. Tuesday, September 29, 2009 -- Tax Credits. See [link] (more

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Digital Marketing Bootcamp

SoCal Tech Calendar

SIIA and TCOSC is kicking off its Boot Camp Series in Irvine, CA. Use promotion code BCPTNR to get the TCOSC member rate (a $200 savings). Thursday, January 26, 2017 -- Digital Marketing Bootcamp. The one-day boot camp, will discuss the absolute essentials of digital marketing and effective strategies for growth. Sessions will focus on data, technology, social media, email and content marketing. Join us January 26 Irvine, CA.

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Venture Conference Highlights SoCal Startups

socalTECH

Southern California's top startups showed up in force Friday at the Westin South Coast Plaza in Costa Mesa, for the Technology Council of Southern California's annual VentureNet conference. socalTECH was a media sponsor of the conference).

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Google Analytics Panel wows Santa Monica crowd

Technology Council

The latest TCOSC event featured 2 expert speakers: James Tipton from Google and Corey Koberg of Webshare Design (an authorized Google consulting firm). Google’s free “Analytics&# and “Optimizer&# services were the hot topics Thursday night in Santa Monica. We were happy to host about 60 people at the Doubletree Hotel in Santa Monica for networking, dinner, and education . Some estimate

Healthcare IT-The Key to Bending the Healthcare Cost Curve

SoCal Tech Calendar

TCOSC. Thursday, September 10, 2009 -- Healthcare IT-The Key to Bending the Healthcare Cost Curve. At our breakfast program an industry panel will share with us which healthcare IT opportunities have the greatest potential and why. See [link] (more

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Funding and Guiding Your Company's Growth

SoCal Tech Calendar

TCOSC. Thursday, November 10, 2011 -- Funding and Guiding Your Company's Growth. How do you finance growth and transitional stages? Despite the current economic gloom, companies are growing, expanding and developing strategically. But how do they finance growth and acquisitions? How should CEO's and company leaders look at these strategic opportunities and make the right decisions? The stakes are high. See [link] (more

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12 Ideas for Stronger Website Engagement

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". From Offers to Content to Visuals, Gamification, Design Tools, and more, you'll come away with at least a dozen ideas for dazzling your visitors, creating a memorable brand experience - and getting a response.

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Mobile and Video

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. Thursday, July 19, 2012 -- Mobile and Video: the rapidly changing face of digital marketing. Changing Consumer behavior, new digital content distribution models, and different viewing devices are rapidly re-shaping the way businesses should go to market. Learn where and how audiences are consuming digital content. Speakers: Ben Philyaw, President, Lightmaker Stu Barnes, Sr Director, Western Region, Brightcove, Inc. See [link].

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Making Sustainability Sustainable

SoCal Tech Calendar

TCOSC Clean Tech SocietySustainability and Clean Tech are very hot areas right now, but is there enough driving the economics of these movements to ensure their long-term survival? Tuesday, June 29, 2010 -- Making Sustainability Sustainable. We'll take a look at some of the latest products, technologies, and services that are helping companies operate in a more environmentally sustainable fashion. See [link] (more

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Making Sustainability Sustainable

SoCal Tech Calendar

TCOSC. Tuesday, May 25, 2010 -- Making Sustainability Sustainable. Sustainability and Clean Tech are very hot areas right now, but is there enough driving the economics of these movements to ensure their long-term survival? We'll take a look at some of the latest products, technologies, and services that are helping companies operate in a more environmentally sustainable fashion, and more. link] (more

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Building your brand by sharing your values

SoCal Tech Calendar

TCOSC. Thursday, May 13, 2010 -- Building your brand by sharing your values. Purchase decisions in the technology space can often seem like they are based on rational collections of data and price. But you can transcend that and tip the scales in your favor if you can connect with your customers on an emotional level. See [link] (more

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Competing on Analytics: Why the

SoCal Tech Calendar

TCOSC. Thursday, May 6, 2010 -- Competing on Analytics: Why the "Intelligence on Demand" market is so hot. This session will explore Business Analytics, Data Mining, Predictive Analytics. Why this technology segment is heating up? And who are some of the key players? What is in it for you? See [link] (more

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Revenue Reporting

SoCal Tech Calendar

TCOSC. Tuesday, May 4, 2010 -- Update on Significant Changes in Revenue Reporting. Financial Executives Society. Recently, standards setters have made significant changes to the way software and other technology companies record revenue. Come to the next society meeting and learn the ins and outs of these new standards and how they will affect your company. See [link] (more

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Revenue Reporting

SoCal Tech Calendar

TCOSC. Thursday, April 29, 2010 -- Update on Significant Changes in Revenue Reporting. Financial Executives Society. Recently, standards setters have made significant changes to the way software and other technology companies record revenue. Come to the next society meeting and learn the ins and outs of these new standards and how they will affect your company. See [link] (more

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Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI

SoCal Tech Calendar

TCOSC. Thursday, November 12, 2009 -- Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI. There are several new technologies that you can use to gain better insight and reach your targeted customers more efficiently and effectively. This panel discussion will introduce you to some marketing tools that should be a part of every marketers mix. See [link] (more

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CFO's Guide to Licensing Agreements

SoCal Tech Calendar

TCOSC. Thursday, July 23, 2009 -- CFO's Guide to Licensing Agreements. The Financial Executives Society is to provide education, knowledge-transfer, and networking in the fields of tax, finance and accounting to CFO's, Controllers and Business Executives who manage the financial operations of their business. See [link] (more

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Cloud Made Easy

SoCal Tech Calendar

TCOSC. Tuesday, December 7, 2010 -- Cloud Made Easy: A Practical Guide to Success in the Cloud. Software Society. Cloud Made Easy! A Practical Guide to Moving to the Cloud, Lowering Costs, and Improving your Competitiveness IBM, Corent Technology and RightScale are participating at this Technology Council of Southern California breakfast event on December 7th at IBM's Costa Mesa Conference Center. Come interact with the panel and exchange ideas with your peers. See [link] (more

Social Networking as a Business Strategy

SoCal Tech Calendar

TCOSC. Tuesday, May 19, 2009 -- Social Networking as a Business Strategy. Learn from an all star panel including Facebook, MySpace and YouTube on how to monetize the power of social networks. We will be exploring how to make money from social networking from many angles. Seating is limited. Book early as this event will sell out. See [link] (more

A Practical Guide to Enterprise Cloud

SoCal Tech Calendar

TCOSC. Tuesday, May 22, 2012 -- A Practical Guide to "Enterprise Cloud" How to Avoid Risks and Maximize Opportunities in the Cloud! We know that by now you have a good understanding of the cloud and its benefits. But we also acknowledge that migrating your IT infrastructure or applications to the cloud is a complex process - particularly in industries with heightened security and compliance requirements.

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time.

Selling Your Company: Lessons Learned from the Front Lines

SoCal Tech Calendar

TCOSC. Tuesday, March 16, 2010 -- Selling Your Company: Lessons Learned from the Front Lines. Our panel of experts will share their experiences and lessons learned from a myriad of company sales through the three major phases of the sale process: the operational phase and the decision to sell; the pre-sale phase, including internal planning and selecting the best path to market; and, the transactional phase, with a focus on negotiating the best transactional terms attainable.

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Social Media: Beyond Branding

SoCal Tech Calendar

TCOSC. Thursday, March 11, 2010 -- Social Media: Beyond Branding. We'll share and discuss where brands fit in the wide world of social media culture and how you can use social media to drive your business results. We'll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as a promotional venue. See [link] (more

Financing in 2010

SoCal Tech Calendar

TCOSC. Thursday, March 4, 2010 -- Financing in 2010: Yes, there is Money for Technology Companies. Now that the US economy appears to be emerging from a recession that featured a severe credit crunch, is financing more readily available for early to growth stage technology companies in Southern California? This blue ribbon Financing Panel will review the strong evidence that financing is increasingly available, and will focus on what companies are most likely to benefit. See [link] (more

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Leading Change: Ready to shake things up?

SoCal Tech Calendar

TCOSC. Thursday, January 14, 2010 -- Leading Change: Ready to shake things up? 2010 will present both significant challenges and new opportunities for sales and marketing leaders. But to thrive in this environment, companies must be willing adapt and even transform themselves. John Ellett will lead this month's discussion on the role of sales and marketing leaders in initiating and leading change for their companies. Please join us for this timely and provocative conversation.

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Thinking Beyond the Browser

SoCal Tech Calendar

TCOSC. Thursday, September 15, 2011 -- Business Apps Reign King Thinking Beyond the Browser. Marketing and Sales Executives Society. The new web is here. And it's dramatically different from the browser-based web we all know and love. Your customers are skipping the url and using apps for business. Your sales team is also becoming app-centric.

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Building (and Fixing) Your Reputation Online

SoCal Tech Calendar

TCOSC. Thursday, May 10, 2012 -- Building (and Fixing) Your Reputation Online. Social media has given a public voice to anybody who wants to talk about your company - both good and bad. Learn how to monitor what is being said about you and your firm, find out where the conversations are happening, become part of the discussion and control your message.

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The End of Software: The Beginning of the Cloud

SoCal Tech Calendar

TCOSC. Thursday, October 1, 2009 -- The End of Software: The Beginning of the Cloud. It's been a while since there has been as much hype and energy around a phrase like "cloud computing". What is cloud computing? What's a public cloud? What's a private cloud? Will business consumers embrace it? Should I be delivering my software as a cloud service? Is it all just hype? See [link] (more

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Is Social Media Killing Email

SoCal Tech Calendar

TCOSC. Tuesday, November 15, 2011 -- Is Social Media Killing Email. Presented by the Marketing and Sales Executives Society. Youve seen the headlines: 9 Reasons Why Email is Dead. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists. However, when surveyed, 250f consumers said they were using email more often. Only 6aid they were using it less often.

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Timing Your Exit to Maximize Valuation

SoCal Tech Calendar

TCOSC. Wednesday, October 19, 2011 -- Timing Your Exit to Maximize Valuation. When to time your exit is one of the most vexing problems facing a business owner. Exit too late and there may not be a buyer, at least not one willing to pay the premiums experienced at market peaks. Exit too soon and you may leave money on the table; but, will you necessarily? One of the more unappreciated aspects of when to sell a business is the role that the market plays on valuation.

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Strategic Alliances

SoCal Tech Calendar

TCOSC. Thursday, October 14, 2010 -- Strategic Alliances. Funding and MandA Society. Strategic alliances, ranging from customer-supplier relationships to joint venture companies, can provide a business with the strategic ingredients needed to accelerate the growth of its top and bottom lines in ways it couldn't with only its internal resources. They also can be an important source of funding for that growth.

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Financing Lessons from Entrepreneurs Who Funded Their Early-Stage Companies

SoCal Tech Calendar

TCOSC. Thursday, June 16, 2011 -- Financing Lessons from Entrepreneurs Who Funded Their Early-Stage Companies. If you're planning to grow faster than your company is generating returns-and what early stage company isn't-your company will need outside funding. For many first-time entrepreneurs this is new territory. So why go exploring on your own when you can learn from our panel of seasoned entrepreneurs who've funded and exited more than one successful business?

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Marketing Automation

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. Thursday, May 12, 2011 -- Marketing Automation: Driving 40-80% More Leads That Close. Marketing Automation has revolutionized marketing departments in both consumer and business to business organizations. These organizations have seen sales lead increases of 40-80%, higher conversation rates, brand awareness increase, and better customer interaction.