Monday, December 10, 2018

TrueCar Buys DealerScience

Santa Monica-based TrueCar announced on Friday that it acquired DealerScience, a developer of digital retailing software for the automotive industry. Financial details of the acquisition were not announced. DealerScience was based in Boston, and has 28 employees. According to TrueCar, DealerScience will become a subsidiary of the company, and will focus on product development, sales and customer training. As part of the deal, the founder of Dealerscience, Andrew Gordon, becomes VP of Digital Retailing at TrueCar. DealerScience's software provides website automation tools for automotive dealers, including automating website specials from inventory, dynamically generating emails to prospects, providing leasing and financing plugins and calculators. Gordon started DealerScience based on his family's experience running an automotive dealership in the Boston area.