Thursday, May 30, 2019

Goodyear Launches Pilot Program With LA's Borrow

Electric vehicle car subscription company Borrow and tire company Goodyear Tire & Rubber Company have launched a new, joint pilot program which will test a new, predictive tire servicing product against Borrow's fleet of electric cars, the two said on Thursday. According to Goodyear, it is working with Borrow on a pilot which will predicts and automatically schedules tire servicing via vehicle data and proprietary algorithms. The software will forecast and automatically schedule tire maintenance and replacement. Financial details of the pilot were not announced. Borrow--based in West Hollywood--provides short term, fully electric car subscriptions, and currently has 80 customers on the road -- it expects to have 750 cars in service by the end of the year. Borrow is led by Rodrigo de Guzman.