Elon Musk Is Officially Building His Own Hyperloop

Tech.Co

Musk first created the concept for the Hyperloop back in 2013, publishing a free white paper on the subject online. Elon’s vision of a speedy long-distance transport system sounds straight out of a sci-fi movie.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company said the funding actually came over the last few years, with backing from such investors as Parana Management Corp. Readz is led by Bart De Pelsmaeker.

How to keep ahead of evolving cyber threats

socalTECH

A white paper from cyber security firm Fortinet says that any cyber defence system needs four elements: Prevention : act on known threats and information, utilising next-generation firewalls, endpoint security and secure email gateways.

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Transportation Weekly: Uber’s spending habits, Tesla Model Y, scooters and AVs in Austin

TechCrunch LA

Other quotable notables : With the rise of autonomous delivery bots — or at least news of all the capital they’re raising — it’s worth revisiting a white paper that KPMG put out in November called Autonomy Delivers: An oncoming revolution in the movement of goods.

Scripted.com, Backed By LA Investors, Finds $9M More

socalTECH

The company now offers up a marketplace to find content--blog posts, white papers, tweets, Facebook posts, and more--from freelance writers. Scripted.com , which operates an online marketplace for professionally written content--which was originally backed by LA investors--has raised $9M more in a funding.

Everything You Need to Know About Hyperloop

Tech.Co

Since 2013, when Elon Musk released his white paper for an emerging mode of transportation using low air pressure within a tube, companies around the world have answered the call to build the next generation of futuristic transportation.

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Real Startups Never, Ever Discount Their Prices

InfoChachkie

White Paper – Secure your customers'' participation in the drafting of a white paper detailing the successful deployment of your solution, highlighting the cost savings and productivity enhancements which generate a quantifiable return on your customers'' investments.

Eucalyptus Joins In Cloud Computing Alliance

socalTECH

The three vendors said that they will offer up a video, an online webinar, white papers, a readiness assessment workshop, and other resources around their effort. Santa Barbara-based cloud computing software provider Eucalyptus Systems is one of three firms which says they have created a new group focused on bringing self-service, private and hybrid clouds to the enterprise.

USC Stevens On Tech Transfer: Understand Venture Capitalists

socalTECH

The institute said today that it has just published a white paper focused on helping universities to improve the spinout process, finding -- among other things -- that universities need to "get better at gathering, filtering, translating, and packaging new ideas."

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10 Business Plan Tips Too Many Entrepreneurs Forget

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple.

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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. This article originally appeared on Inc.com.

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SCE Carrier Solutions – Advancing to Meet the Growing Bandwidth Needs of our Customers

Southern California Edison Blog

In addition to our 24/7 Network Operations Center (NOC) support, you will have easy access to a variety of other helpful resources including our new blog, white papers, case studies and product specifications. We have really big news, California! We are relaunching ourselves as SCE Carrier Solutions with a brand new look and website.

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts.

10 Writings Tips To Get Maximum Impact From Any Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple.

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial.

10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition.

9 Innovation Practices For Long-Term Business Health

Startup Professionals Musings

Information sharing, such as through open source and white papers, will increase market acceptance of your innovation, and allow concurrent work on integration and standardization.

What Do You Need to Do to Improve Sales? Here’s a Start …

Both Sides of the Table

If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest. I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial.

Facebook’s Biggest Mistake?

InfoChachkie

View our free mobile white paper or read this case study to get some ideas on how to make the jump to mobile monetization. The following guest post is from Molly Greathouse, a blogger for RingRevenue.

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

With today’s Internet instant access to all the latest reports and white papers of industry experts, there is no excuse for not staying current with outside perspectives, to temper your own views.

10 Modern Ways To Kickstart Your Business Website

Startup Professionals Musings

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

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10 Tips to the Simplest But Effective Business Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple.

Tips 113

10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition.

10 Simple Ways to Maximize Business Plan Impact

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple.

10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business.

6 Ways To Find A Fundable Startup Market Opportunity

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts.

Pharma’s Productivity Problem: Finding More Blockbuster Drugs

Xconomy

A 2011 white paper by Kevin Lalande of Santé Ventures explains why the … Next Page » Reprints | Share: UNDERWRITERS AND PARTNERS. A recent Wall Street Journal article that raised the possibility of Biogen as the target of another huge pharma buyout cited the lack of productivity as a major driver of M&A in the pharmaceutical industry. The authors made the point that, given the size of companies today, a single garden-variety blockbuster hardly moves the needle.

How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Content can then be relentlessly repurposed, from social media to a blog to a white paper to an e-book, and results measured. Too many entrepreneurs still believe that “if we build it, they will come.”

Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts.

The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

If you want to understand more about the real trends in phone calls there are a bunch of white papers here. The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” ” I love the NY Times and am a paying subscriber. But this article missed the real trend.

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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial.

Breg Partners With Redox to Improve Tracking of Orthotic Devices

Xconomy

There is also a white paper on Redox’s website that explains how it only took 15 days to install Breg’s software at Essentia Health, a network of hospitals and clinics headquartered in Duluth, MN. For more than two decades, Breg has built and sold braces, splints, walking boots, and other devices designed to help rehabilitate injured patients.

How Eusoh Wants To Fix Insurance With Technology, With Allen Kamrava

socalTECH

We also have had a partner, another major financial player, validate this model, and published the savings that can be seen from this system in a white paper, which was great. The insurance industry is an old industry, with a lot of contradictions--it's one where the more claims insurers pay to help customers, the less money the insurers make--and it's also one that hasn't been disrupted much yet by technology.