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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

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Scripted.com, Backed By LA Investors, Finds $9M More

socalTECH

The company now offers up a marketplace to find content--blog posts, white papers, tweets, Facebook posts, and more--from freelance writers. The company was founded by UCLA Andreson and USC Film School grads who had met as undergrads at Claremont McKenna. READ MORE>>.

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Elon Musk Is Officially Building His Own Hyperloop

Tech.Co

Musk first created the concept for the Hyperloop back in 2013, publishing a free white paper on the subject online. You remember when he made a Twitter bet that he could power South Australia within a 100 day period? He’ll be done by December. A Hyperloop History. Now Elon’s throwing his own hat into the ring he created.

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How to keep ahead of evolving cyber threats

socalTECH

A white paper from cyber security firm Fortinet says that any cyber defence system needs four elements: Prevention : act on known threats and information, utilising next-generation firewalls, endpoint security and secure email gateways. How can you keep ahead of evolving cyber threats, then?

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Business.com Taps Experts For Content Expansion

socalTECH

Business.com said it is in the midst of building a "more robust" library of content marketing assets on the site, including white papers, infographics, presentations, and buyer guides. The new company is backed by JMI Equity. READ MORE>>. business businesscom guide content marketing online jmiequity resourcenation'

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

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Eucalyptus Joins In Cloud Computing Alliance

socalTECH

The three vendors said that they will offer up a video, an online webinar, white papers, a readiness assessment workshop, and other resources around their effort. The three vendors first announced the three way collaboration back in August.