Wednesday, February 3, 2021

Centerfield Buys Business.com and Savings.com

Los Angeles-based Centerfield, a marketing and customer acquisition company backed by private equity investor Platinum Equity, says it has acquired both Business.com and Savings.com. Financial details of the acquisition were not announced. Business.com, as well as its companion sites, Business News Daily and BuyerZone help connect professionals with business servies. Savings.com is an online coupon site. Centerfield is led by co-CEOs Brett Cravatt and Jason Cohen. The company was acquired by Platinum Equity in December 2019. The acquisition of Business.com is just the latest saga in the business and domain name; the domain and business was acquired by Purch back in 2016, having had a long history starting in 1999 in Santa Monica, when then startup incubator eCompanies paid $7.5M for the domain name. eCompanies eventually sold Business.com to R.H. Donnelly in 2007 for $345M, and the domain eventually went to Dex.com, and was shut down; the business was restarted in 2011 by a purchase by JMI Equity and Resource Nation in 2011.