Guy Kawasaki on Gaining Influence in the Digital Age. OCPRSA. Guy Kawasaki -- high profile entrepreneur, venture capitalist, management guru, best-selling author and blogger -- has been a powerful force in business and technology since helping launch the Apple Macintosh in 1984. His most recent book, “Enchantment,” addresses the issues of influence and persuasion and has been called a “How to Win Friends and Influence People” for the Twitter generation. See http://www.ocprsa.org/events/188/enchantment-the-art-of |