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H Code Links With Metro LATAM

Los Angeles-based digital advertising firm H Code, which focuses on the U.S. Hispanic market, has signed a deal with media and publishing company Metro LATAM. Metro LATAM is the Latin American division of Metro International. According to H Code, it will exclusively represent all ad inventory in the US for Metro LATAM's sites in Mexico, Puerto Rico, Chile, and Colombia. Financial impact and details of the deal were not announced. Metro LATAM operates such media properties as Nuevamujer.com, a lifestyle destination, Fayerwayer.com, focused on technology, as well as a number of Metro sites focused on local and global daily news.