Tuesday, December 10, 2019

Retina Links Into Shopify

Santa Monica-based Retina, a startup developing artificial intelligence and predictive analytics tools, is integrating its software into the popular Shopify e-commerce platform, the company is announcing this morning. Retina--led by CEO Michael Greenberg--develops software which helps calculate customer lifetime value (CLV) for e-commerce retailers, helping them to shape their marketing and acquisition spend. According to Retina, its new tool, Retina Go, includes a free trial, and is aimed at helping merchants on Shopify compete with Amazon, by lowering their cost-per-acquisition. Greenberg, in the company's announcement of the new product, said that e-commerce companies are all "fighting to do one thing – survive in the Amazon world," and that its tools help those companies level the playing field. Retina is backed by Comcast Ventures.