"Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. The need to provide "platform de jour" is complicated by a slowing economy and customer desires to maximize their purchasing dollar and to delay payments. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning. This event will offer up a framework for determining which delivery method best fits your business and how to develop a strategic pricing model that maximizes your results in a receding economy. See http://www.tcosc.org/events/sbs/nov0608.html |