Wednesday, November 6, 2019

Daasity Gets $2.3M For Business Data Analytics

San Diego-based Daasity, a startup working on data analytics for direct-to-consumer retailers, has raised $2.3M in a funding round, the company said this week. The funding was led by Okapi Venture Capital, and also included Serra Ventures, Cove Fund II, 1855 Capital, and Mooring Ventures LLC. According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics. The startup--led by CEO and co-founder Dan LeBlanc--says its product is used in particular for the Shopify Plus e-commerce area, with such customers as Kopari, BioClarity, MVMT Watches, Parachute Home, and Rothy's. The company says its tools provide metrics around business health, omnichannel measurement, marketing efficacy, customers, product/inventory management, and more, without the need to hire analysts to build queries and reports.