| Creating Relevant Brands. OCTANe. Defining and developing your brand – it’s more than just a name. When most companies, especially early stage companies, consider their brands they think about picking a really cool name and then check branding off of their to-do list. But a brand is so much more than just a name. To be valuable to customers, investors, and potential partners, your brand has to be relevant. This DevicePharm presentation will provide a guide to creating company and product brands that are not only relevant, but provide differentiation, energy, leverage, and clarity as well. See http://www.octaneoc.org/calendar/view_event.asp?CalendarID=645 |
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