Tuesday, November 19, 2019

Bird Pushes Safety With Helmet Selfie Campaign

Santa Monica-based Bird, the on-demand, scooter rental service, is hoping to encourage better safety among its riders, with a new #HelmetSelfie campaign, which it launched on Tuesday morning. According to Bird, it will offer up special incentives and ride credits to users who post a "helmet selfie", tagged with #HelmetSelfie, and forwarded to the company, in order to get more of its riders to wear helmets. Bird said it is initially rolling out the new program in Washington D.C. and also has launched a new "Bird Safety Marketplace" for safety-related items that its riders can purchase. Bird said it is looking for helmet or safety device companies looking to be featured in that new marketplace.