Monday, April 29, 2019

Overwatch League Signs Bud Light As Beer Sponsor

The Overwatch League, the e-sports tournament operator which is based on Activision Blizzard's popular overwatch title, has its very first beer sponsor, in the form of AB Inbev (ABI). According to The Overwatch League, ABI's Bud Light brand will be the official beer of the Overwatch League, which will include special promotions at "fan watch parties" around the world. Financial terms of the sponsorship arrangement were not announced. The Overwatch League said that the deal includes Overwatch League-produced and Bud Light sponsored broadcasts on ESPN2 and ABC, which will align with Bud Light Homestead Weekends in Dallas and Atlanta. Bud Light joins such other sponsors as Coca-Cola, Toyota, T-Mobile, HP, and Intel.