| Disrupt Your Market to Grow Big and Grow Fast. Cal Lutheran Center for Enterpreneurship. Tom White, Director of the Los Angeles Cleantech Incubator. join us at our November Entrepreneur Speaker Series event where Tom White, Director of the Los Angeles Cleantech Incubator at CSUN, will reveal the secrets to “Disrupt Your Market to Grow Big and Grow Fast.” Tom believes that in both business and consumer markets, the purchase decision is made by the heart, and justified by the brain. He believes that price, product and features are not the differentiators upon which customers make their decision. And while the numbers have to add up, it’s only by making the customer “feel” something for your product or service - on an emotional level - that it’s possible to attract audiences, create connections and close sales in volume. You’ll learn how to identify the distinctive emotional value of your brand, product or service. You’ll see the process by which you can craft unparalleled market positions that attract attention, build connection, and cultivate a loyal following of enthusiastic audiences. By the end of the evening, you’ll understand exactly what you need to do grow bigger and faster than you thought possible. See https://form.jotform.com/cluce/ESSNov9 |
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