Wednesday, May 12, 2021

Apeel Buys ImpactVision

Santa Barbara-based Apeel, which is venture-backed by Viking Global Investors, Upfront Ventures, Tao Capital Partners, Rock Creek Group, as well as Oprah Winfrey and Katy Perry, has acquired ImpactVision, a developer of "hyperspectral imaging" technology used to measure data on ripeness and quality of fresh produce. Financial terms of the acquisition were not announced. According to Apeel, the acquisition will provide it with nw imaging technology which enables suppliers to see inside and understand the interior quality of fresh produce by collecting quantifiable data on stage of ripeness, freshness, nutritional density, and other indicators of quality. The acquisition is the first for Apeel. Apeel is led by CEO James Rogers. The company's products are aimed at improving the shelf life of produce.