| CommNexus Presents:Follow the Customer How Marketing Must Adapt to New Markets and New Revenue Opportunities. As companies evolve the business landscape can change dramatically. In order to survive, they often need to shift their strategies and target customer base. This session will explore how to adapt your marketing message and product marketing while going through a dramatic realignment in channel or customer base. Our panelists will discuss the impact of a customer base shift or addition, marketing lessons learned and how to optimize these dramatic changes. We will provide 'real-world' examples of adaptation brought on by a change in customer base, providing you with insight that will allow you to make the most of a similar transition in your own business. See http://www.commnexus.org |
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