Wednesday, July 24, 2019

The Vinetta Project Links With P&G Ventures To Boost Female-Led Startups

The Vinetta Project, a Los Angeles-based group which is focused on helping to accelerate the growth of female-led startups, said this week that it has linked up with P&G Ventures, an internal "startup studio" within The Procter & Gamble Company. According to the two, the partnership will help source and scale promising early-stage, female-led companies poised to solve consumer problems, focused on such areas as sleep, menopause, pain, aging, male wellness, performance, skin and non-toxic home. Financial details of the partnership were not announced. According to the two, they are working on a year-long program which will feature mentorship opportunities, pitch events and networking events, including "problem hacking" sessions that pair P&G Ventures executives with startups, pitch events, and curated networking dinners. The Vinetta Project is led by CEO Vanessa Dawson; P&G Ventures' involvement is being led by Betsy Bluestone, commercial discovery leader of P&G Ventures.