Defining the Target Market & Meeting Marketing Needs. OCTANe. Come learn from industry experts on how to sharpen a critical entrepreneurial skill: the ability to recognize opportunities and identify which are worth pursuing. Program participants will build their skills and confidence to research an industry and its market characteristics, potential competitors, and customers. You’ll learn how to analyze initial data to help confirm or refine a business concept, and how to position your business and product for success. Email cynthia.bemis@octaneoc.org |