Tuesday, November 28, 2017

LA Gets Another New Startup Venture Capital Firm, 3Rodeo

Los Angeles-based 3Rodeo, a brand venture capital investment firm led by former Hulu executive Noah Heller, says it is targeting investments in startups in Los Angeles. Size of the new fund was not announced. 3Rodeo has invested so far in Fair, the car buying startup led by Scott Painter; Mira, which makes augmented reality glasses; and a food startup which helps recommend meals, personalized for users. Heller was previously VP Partnerships and Emerging Technology at Hulu, and was also CEO of Vhoto; Heller also previously served at Atlas Venture, Activision, Surreal Software, Microsoft, and founded DNAi, a developer of a graphical 3D engine. 2017 has been a banner year for new startup funds in Los Angeles as well as Southern California as a whole.