Wednesday, August 29, 2018

Impact Shuffles Executives

Santa Barbara-based Impact--formerly, Impact Radius--said this morning that it has made a number of executive appointments. According to the company, it has named Marc Fanelli to General Manager (GM), Forensiq and Altitude, promoted Michael Head to GM, and hired Jesper Rathje as chief financial officer (CFO). Fanelli was most recently SVP, Global Data & Analytics for Acxiom, and also served at Merkle, and will be based in New York. Head has been at Impact for the last nine years. Rathje has been a financial consultant to Impact for the last few years, according to the company. Impact provides products for fraud protection, marketing attribution and analytics for the online advertising market.