Monday, December 16, 2019

VideoAmp Partners With TiVo

Santa Monica-based VideoAmp, the advertising technology startup which is backed by Raine Group, Ankona Capital, Mediaocean, and RTL Group, has partnered with cable and set top box and DVR provider TiVo, to bolster VideoAmp's TV Viewership data pool. According to the two, the partnership extends VideoAmp's data pool to cover 25 million devices in 19 million U.S. households. Financial details of the partnership were not announced. VideoAmp says it is using TV viewership data to map households, allowing marketers to more easily target, engage, and measure their audiences across all TV, OTT and video screens. VideoAmp raised a big funding round back in May, worth $70M, and has now raised $106.6M in total.