MWC 2024: More AI than API Takeaways that will touch consumers
The Mobile World Congress (MWC) stands as the premier event for the mobile telecommunications sector. In 2024, MWC rebounded to its pre-pandemic glory, drawing in excess of 101,000 attendees with 2,700 exhibitors, and hosting 1,100 speakers, signaling a return to its full-scale grandeur. 59% of participants hailed from sectors beyond the traditional mobile ecosystem, showcasing the event’s evolution into a diverse technological nexus. MWC has transcended its origins as a mere gathering of telecom insiders to become a grand showcase of the future, with artificial intelligence (AI) not just as a highlight but as the driving force of the entire event. It can be challenging to discern key messages at this scale, but no doubt Artificial intelligence unapologetically dominated MWC 2024.
From keynotes detailing visions of the future for every specific topical area (infrastructure, devices, partnerships, sustainability) to countless announcements and demos on the stands, the telecom industry was keen to demonstrate to its partners and investors expected to shape how our digital life has fundamentally changed.
MWC Standout: Humane AI Pin in the Qualcomm Booth
Qualcomm’s AI Extravaganza
Qualcomm went all out, however, making it clear that AI isn’t just for the cloud anymore. Their announcements aimed at bringing AI to devices across the board—from your smartphone to your car. The Qualcomm AI Hub is a rich resource for developers, offering over 75 optimized AI models. It’s an invitation to innovate at the edge, where privacy and personalization take center stage.
AI-Powered Gadgets and Sustainability
The gadgets on display were not just smart; they were AI-smart. From Oppo’s smart glasses to Qualcomm’s Snapdragon X80 5G modem, AI accelerators are becoming the norm. And let’s not forget about sustainability – Qualcomm’s focus on on-device AI processing for sustainability and efficiency is a call to action for startups to think green while innovating
Qualcomm’s On-Device AI and AI Hub
Qualcomm emphasized its commitment to running AI at scale on the edge.
- Qualcomm Revolutionizes the Future of AI and Connectivity with Groundbreaking Innovations at MWC Barcelona. Learn more here.
- Qualcomm Continues to Bring the Generative AI Revolution to Devices and Empowers Developers with Qualcomm AI Hub. Read more.
Lenovo- Redefining Transparency in Technology
So Why Should Startups Care?
Here’s the deal. MWC 2024 wasn’t just a showcase of the latest and greatest in mobile tech. It was a glimpse into the future, a future where AI and mobile technology are intertwined in every aspect of our lives. For startups, this is more than just exciting; it’s a goldmine of opportunities to innovate, leveraging data to drive insights. These insights help us build better products for consumers and it is a way that is more bespoke.
SXSW: AMD Generative AI and the EXPO – Movies, Music and More
SXSW is the definitive event for technology, music, and film mashups, which also saw robust in-person returns to the event with over 345,000+ in attendance. The pinnacle of SXSW was the epic insights from AMD’s CEO Dr. Lisa Su.
Dr. Su illuminated the transformative role of AI in the future of interactive entertainment and computing, emphasizing the essence of innovation doesn’t lie in magic (an annoying word that’s often evoked in AI keynotes – more in my book out 4/24), but she focused on leveraging individual capacity to innovate (it’s a world for Startups @Startup San Diego ). Her insights made a compelling case for AI as a pivotal tool and illustrated this with references to the Oscar-winning film “Avatar,” showcasing AMD’s significant contributions to real-time processing.
AMD’s chips are used in Hollywood to make films. In a surprise appearance, director David Conley appeared on stage to discuss AMD’s tech in filmmaking. Just the night prior, he was at the Academy Awards, where his film War Is Over! Inspired by the Music of John & Yoko, won best animated short film.
Dr. Su detailed AMD’s strategic emphasis on AI integration across various domains, from chip design to HR, to drive productivity and climb the value chain. Highlighting the importance of collaboration and open-source development, she showcased AMD’s partnerships with tech giants like Microsoft and OEMs like HP and Lenovo, which are crucial in democratizing #AI technology. (Shoutout to Vishal Shah for his evangelism on XR.)