Do or Die: How to acquire and retain customers. Dealmaker Media. Acquiring customers is the biggest challenge facing startups today. Startups who are building companies for the first time or launching a new product struggle with focusing on the right priorities, measuring their efforts, and converting leads into customers. SEO used to dominate online customer acquisition but now a mix of owned, earned and paid efforts are proving equally effective. Today's customer acquisition strategy requires tighter integration across multiple departments and more direct-to-consumer approaches than ever. Join our panel of experts as they discuss what they've used to acquire and retain customers and grow their business. See http://dealmakerla1012.eventbrite.com |