socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40