Trending Sources

ScoreBig Names New Marketing VP

socalTECH

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live

Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus.

Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

socalTECH

Mogreet is a provider of technology used for mobile and MMS marketing. serena ehrlich mogreet mobile marketing award marketer magazine

Tongal Names Chief Marketing Officer

socalTECH

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowd

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software The product had been launched in September of 2013. READ MORE>>.

MomentFeed's New Service Aimed At Local Marketing For Brands

socalTECH

momentfeed brand analytics local retail retailer marketing launch Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. READ MORE>>.

Netwrix Names Marketing VP

socalTECH

Irvine-based Netwrix , a developer of configuration management and auditing software, said today that it has named Nick Cavalancia as its new Vice President of Marketing. Cavalancia had previously been at SpectorSoft, serving as Vice President of Marketing. netwrix marketing executive auditing management configuration software

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. They offer a point-of-view about their market. hand out money. More strategic.

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. media paid agency marketing engine search acquisition merger standing wpromoteREAD MORE>>.

Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas

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Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

Recently I came across a company, Hyperice , that’s been relentless in their pursuit of cornering the market for athletic recovery. Hyperice.

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

startup entrepreneur interview pharrell subscription marketing influencer ecommerce science quarterlyZach Frechette: Pharrell is a good one.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

startup''s marketing launch strategy should resemble an inverse funnel. Rely On A Public Relations Agency. Prove The Hypothesis.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. If you haven’t already subscribed yet, subscribe now for.

Baboo Sets Sights On Digital Marketing

socalTECH

baboo startup digital marketing entertainment content hollywood brands advertisingREAD MORE>>.

Global Eagle Entertainment Acquires Emerging Markets Communications For $550M

socalTECH

Los Angeles-based inflight entertainment, wireless, and communications systems developer Global Eagle Entertainment is acquiring satellite communications services provider Emerging Markets Communications , the two said Monday, in a deal worth $550M in cash and stock. Global Eagle said it would pay $30M in cash plus 6.6 READ MORE>>.

Nirvanix Names Marketing VP

socalTECH

Nirvanix said Steve will be responsible for strategic marketing initiatives and driving brand awareness for the company. READ MORE>>.

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Esri Takes On Connected Car Market

socalTECH

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>. esri connected mapping information systems autonomous vehicle driving

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. call this “marketing futures.&# They come and go.

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

The Steps Farmgirl Flowers Took to Succeed in an Established Market

Tech.Co

To grow your startup, you need to analyze the market forces in the industry you want to invest in. Finding an Opportunity in the Flower Market. Through her passion, she discovered an opportunity in the flower market. However,  45 percent of the flowers are wasted even before they reach the market. grown flowers.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. If the markets fall this will become pervasive.

Spotlight Names Marketing Chief

socalTECH

spotlight ticket management service saas executive marketingThe company is backed by POint Judith Capital. READ MORE>>.

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GraphEffect Ramps Sales, Marketing

socalTECH

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. READ MORE>>.

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it. They are very early.

RealPractice Launches Marketing Automation Product

socalTECH

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

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Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

Invoca Gets $20 Million For Call Marketing Automation

socalTECH

Invoca provides call marketing software used for inbound sales call management and analytics. invoca call marketing automation ringrevenue venture capital accel Santa Barbara-based Invoca -- better known here by its prior name, RingRevenue -- said this morning that it has raised $20M in a Series C financing round. READ MORE>>.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. service software marketing media social appz fanappzREAD MORE>>.

Media 48

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly. Sorry! Summary.

Mogreet Targets Hispanic Market

socalTECH

Los Angeles-based Mogreet , the provider of a mobile video marketing product which is headed by James Citron, said yesterday that it has been targeting the Hispanic market with its services, and now counts a number of large customers in that category. mogreet hispanic video marketing mobileREAD MORE>>.

Getting Started with a Two-Sided Market Business

SoCal CTO

Two-Sided Markets: Density Strategy Letter on Chicken & Egg Problems I definitely plan to blog more about this topic as it comes up quite often

Fandango Names New Marketing Head

socalTECH

Los Angeles-based Fandango said Monday that it has named a new Vice President of Marketing. fandango marketing executiveREAD MORE>>.

PromoJam Launches New Social Marketing Tool

socalTECH

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam The company said the new offering starts at $29.99. READ MORE>>.

Local Market Launch Scores $1.5M

socalTECH

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M in a Series A funding round. Local Market Launch said it will use the new funding to expand its market presence, plus to accelerate delivery of its products. READ MORE>>.

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mogreet Hires Marketing VP

socalTECH

Los Angeles-based Mogreet , the video mobile marketing firm led by James Citron, said today that it has named Tara Zanecki as Vice President of Marketing and Client Services. Mogreet said Zanecki has more than 15 years of sales and marketing experience in technology. mogreet executive marketing mobile videoREAD MORE>>.

Punchcard Links With Local Marketing Group

socalTECH

Pasadena-based Punchcard , the developer of mobile loyalty applications which is headed by Andy Steuer, said today that it has signed an agreement with KDA Group , a local marketing agency. punchcard local marketing group mobile application loyalty smartphoneFinancial details of the agreement were not disclosed. READ MORE>>.