Trending Sources

Thrive Market raises $111M to bring healthy groceries to your door

Built In Los Angeles

Thrive Market. Blog Thumbnail: Online health food company Thrive Market announced a $111 million round of funding this morning.

Stand Out in the Crowd, Meet C-Suite Marketers with DMA’s HOT ZONE

Built In Los Angeles

The number of innovative startups that dot the landscape between marketer, agency, publisher and consumer has grown exponentially in the last decade.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. They offer a point-of-view about their market. hand out money. More strategic.

Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. If you haven’t already subscribed yet, subscribe now for.

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly. Sorry! Summary.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. call this “marketing futures.&# They come and go.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. If the markets fall this will become pervasive.

ScoreBig Names New Marketing VP

socalTECH

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

socalTECH

Mogreet is a provider of technology used for mobile and MMS marketing. serena ehrlich mogreet mobile marketing award marketer magazine

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. media paid agency marketing engine search acquisition merger standing wpromoteREAD MORE>>.

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

Tongal Names Chief Marketing Officer

socalTECH

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowd

Press 16

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Declining prices & margins in a small market  is much less interesting. Market meet reality. Tech Market Analysis Kudos.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. YESTERDAY. That’s the power of video. Relatability.

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it. They are very early.

Getting Started with a Two-Sided Market Business

SoCal CTO

Two-Sided Markets: Density Strategy Letter on Chicken & Egg Problems I definitely plan to blog more about this topic as it comes up quite often

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. Marketing Defined.

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s no secret – digital marketing is the big brand battleground for most companies. Marketing costs, no matter what you’re doing.

PPC 25

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing. DUN dun dun!

Mogreet Ramps Sales, Marketing Team

socalTECH

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. READ MORE>>.

Guerrilla Marketing Genius: Is It The Beer Or The Band?

InfoChachkie

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. It’s worth a quick read. Good luck.

SEM 139

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

OpenX 12

Universal Music Acquires Digital Marketer Fame House

L.A. Business Journal

In a push to further diversify its business, Universal Music Group has acquired Fame House, a digital-marketing agency with musician clients such as Eminem and Pearl Jam. Terms of the deal were not disclosed

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was the market.

UCSD 146

What This Dive Bar Can Teach You About (Not) Marketing

InfoChachkie

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

T-shirts And Tacos – A Winning Guerrilla Marketing Combination

InfoChachkie

As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget.

How to Raise Money When You’re Not in a Major VC Market

Both Sides of the Table

Plus, they know the local market better and therefore don’t have the uninformed biases of those that don’t. Ask SuperCell. Or Rovio.

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software The product had been launched in September of 2013. READ MORE>>.

Netwrix Names Marketing VP

socalTECH

Irvine-based Netwrix , a developer of configuration management and auditing software, said today that it has named Nick Cavalancia as its new Vice President of Marketing. Cavalancia had previously been at SpectorSoft, serving as Vice President of Marketing. netwrix marketing executive auditing management configuration software

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” It has been a good run.

MomentFeed's New Service Aimed At Local Marketing For Brands

socalTECH

momentfeed brand analytics local retail retailer marketing launch Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. READ MORE>>.

Baboo Sets Sights On Digital Marketing

socalTECH

baboo startup digital marketing entertainment content hollywood brands advertisingREAD MORE>>.

Global Eagle Entertainment Acquires Emerging Markets Communications For $550M

socalTECH

Los Angeles-based inflight entertainment, wireless, and communications systems developer Global Eagle Entertainment is acquiring satellite communications services provider Emerging Markets Communications , the two said Monday, in a deal worth $550M in cash and stock. Global Eagle said it would pay $30M in cash plus 6.6 READ MORE>>.

Be a Unicorn: The Ultimate Guide to Marketing Your Startup Like a Pro

Tech Zulu Event

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Just make it go away….

Guide 36

How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

The way you win is to get to the finish line first and/or with the best product and marketing. What led to this hiatus? cents? Powell: What!

Doc 54

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market. Why is that? Web 2.0