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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. They offer a point-of-view about their market. hand out money. More strategic.

Marketing Mistakes Serial Entrepreneurs Only Make Once


startup''s marketing launch strategy should resemble an inverse funnel. Rely On A Public Relations Agency. Prove The Hypothesis.

DoubleClick’s Guerilla Marketing Legacy


Note: This is the fourth installment of an ongoing Guerilla Marketing series. If you haven’t already subscribed yet, subscribe now for.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

The Power Of Mouth To Mouth Marketing


Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. If the markets fall this will become pervasive.

ScoreBig Names New Marketing VP


Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly. Sorry! Summary.

Hiring Developers Before Product/Market Fit?


The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it. They are very early.

Pro Athletes Are the Best Marketing Tools You Can Get


Recently I came across a company, Hyperice , that’s been relentless in their pursuit of cornering the market for athletic recovery. Hyperice.

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Getting Started with a Two-Sided Market Business


Two-Sided Markets: Density Strategy Letter on Chicken & Egg Problems I definitely plan to blog more about this topic as it comes up quite often

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award


Mogreet is a provider of technology used for mobile and MMS marketing. serena ehrlich mogreet mobile marketing award marketer magazine

Tongal Names Chief Marketing Officer


Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowd

Wpromote Launches Scholarship For Students In Digital Marketing


Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. wpromote scholarship digital marketing high school student education contest competitionWpromote is led by CEO Mike Mothner. READ MORE>>.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Declining prices & margins in a small market  is much less interesting. Market meet reality. Tech Market Analysis Kudos.

Guerilla Marketing, Brad Feld Style


Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

Guerrilla Marketing Genius: Is It The Beer Or The Band?


What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing.

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing. DUN dun dun!

Mogreet Ramps Sales, Marketing Team


Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. READ MORE>>.

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics


However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. Marketing Defined.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. YESTERDAY. That’s the power of video. Relatability.

Velocify Names New Marketing VP


Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s no secret – digital marketing is the big brand battleground for most companies. Marketing costs, no matter what you’re doing.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. It’s worth a quick read. Good luck.

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What This Dive Bar Can Teach You About (Not) Marketing


Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

ReachLocal Trumpets Marketing Automation Customer List


Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software The product had been launched in September of 2013. READ MORE>>.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was the market.

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When Innovation Is Not Enough: How GreatCall Has Grown Its Market


Aging Americans and their caregivers represent a huge market. conference held in San Francisco earlier this month. For many healthtech startups, however, Inns said innovation is not enough. Roughly 44 million citizens are 65 or older, according to U.S. census data. They account for.

MomentFeed's New Service Aimed At Local Marketing For Brands


momentfeed brand analytics local retail retailer marketing launch Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. READ MORE>>.

How to Raise Money When You’re Not in a Major VC Market

Both Sides of the Table

Plus, they know the local market better and therefore don’t have the uninformed biases of those that don’t. Ask SuperCell. Or Rovio.

Netwrix Names Marketing VP


Irvine-based Netwrix , a developer of configuration management and auditing software, said today that it has named Nick Cavalancia as its new Vice President of Marketing. Cavalancia had previously been at SpectorSoft, serving as Vice President of Marketing. netwrix marketing executive auditing management configuration software

Wpromote Buys Standing Dog For Digital Marketing Efforts


El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. media paid agency marketing engine search acquisition merger standing wpromoteREAD MORE>>.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” It has been a good run.

SPECIAL REPORT: Tech Industry Charges Up Office Market

L.A. Business Journal

office market saw a solid third quarter, with the vacancy rate narrowing to 14.8 The L.A. percent from 16.2 percent in the same period last year, according to data from Jones Lang LaSalle

How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market


The way you win is to get to the finish line first and/or with the best product and marketing. What led to this hiatus? cents? Powell: What!

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Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market. Why is that? Web 2.0

Procore Names Chief Marketing Officer


Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce


startup entrepreneur interview pharrell subscription marketing influencer ecommerce science quarterlyZach Frechette: Pharrell is a good one.

T-shirts And Tacos – A Winning Guerrilla Marketing Combination


As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget.

Universal Music Acquires Digital Marketer Fame House

L.A. Business Journal

In a push to further diversify its business, Universal Music Group has acquired Fame House, a digital-marketing agency with musician clients such as Eminem and Pearl Jam. Terms of the deal were not disclosed