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Earn the best backlinks with high-quality content and digital PR

TechCrunch LA

We throw away 80% of our content ideas, and you should too. Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly elevated by combining your efforts with digital PR. Choosing the right content idea. More posts by this contributor.

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Whip Media Launches Content Marketplace

socalTECH

Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. E Films as content providers on the marketplace.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone.

Content 104
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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99

Content 244
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. I’d say the main difference is that we have a 70-person in-house video creative team; and what we’re really good at doing is shooting and coming up with performance content. Why is your content arm so important as a lever?

Commerce 211
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Hulu Adds Content Downloads

socalTECH

Los Angeles-based streaming television provider Hulu has finally added the ability for (some) of its subscribers to download content for offline viewing.

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Tiled Takes $13.7M For Content Authoring Software

socalTECH

San Diego-based Tiled, which develops "no code" software to allow sales, marketing, creative, and HR teams to create interactive content without software development, has raised $13.7M in a Series A funding round. The funding was led by Signal Peak Ventures, and also included Seismic, Adobe, and University Growth Fund, among others.

Content 113