Startup Pricing: Are You Selling A Giffen Product?
InfoChachkie
JANUARY 5, 2015
This is analogous to asking Netflix for a discount because you never use its recommendation engine. We based this relatively low price on the thousands of emails we had received during our beta period from would-be customers that indicated they would purchase GoToMyPC, “if the price were lower” than $19.95 per month (i.e.,
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