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Exploring A Brave New World Of Domain Names, With Rightside

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To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. That''s especially true when you think about the investment we are putting into the domain side.

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