Remove 2005 Remove Acquisition Remove Demand Remove SEM
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I first met Ethan in 2005. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. I was preparing to move back to the US from London after 11 years abroad. In the same year they won Business Insider’s Startup competition.

CTO Coach 359
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). But that’s harder to build in 2016 than it was in say 2005. What are the customer’s alternatives?

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