2005 CTO Hire Demand Platform 
Both Sides of the Table
FEBRUARY 7, 2013
I first met Ethan in 2005. Because I am true to the hiring practices I preach, I wanted a strong exec who would “ punch above their weightclass ” by taking a job they hadn’t yet done but would hugely aspire to and thus work harder to out perform. And we wanted a head of global marketing.
Both Sides of the Table
MAY 5, 2011
Your highest priority right now is hiring the 1 or 2 people that are going to join your company and make a difference. There’s you and your killer CTO co-founder. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? No Dave S. =
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