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Reflections on 2020: Harrison Tang, Spokeo

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. Weve started with dark web monitoring, and we are adding credit monitoring to help our users better control their digital identity. We'll be posting these throughout the next two weeks.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

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