What the Past Can Tell Us About the Future of Social Networking
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Either they make our social graph portable or we’ll find other networks to join. Nobody exists in one social network.
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