Frank Addante

MARCH 26, 2007

. ► March (1) Office 2.0: Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. Where's Jack Bauer? Startup 3.0: Be scrappy. ReaXions, Inc.

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Frank Addante

AUGUST 14, 2006

. ► March (1) Office 2.0: Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Stage two: They say the solution was obvious all along." -- Robert Fischell, Inventor (Holder of 200 medical device patents) It is easy to come up with ideas. Be scrappy.

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Frank Addante

OCTOBER 19, 2006

. ► March (1) Office 2.0: Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sure, you need to take the proper precautions to protect your idea first (patents, copyrights, etc.), particularly with international patent laws. Startup 3.0:

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Frank Addante

MAY 15, 2006

. ► March (1) Office 2.0: Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Patent Lawsuit 6. “Patent Lawsuit&# We were on the IPO track and our #1 competitor (DoubleClick) filed a bogus patent-infringement lawsuit right before our IPO.

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Frank Addante

JUNE 4, 2006

. ► March (1) Office 2.0: Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We invested the first $1 million to develop version 1.0 of the product, file patents, hire a small sales team and launch a marketing program to take StrongMail to market.

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