2008 2009 Custom Development Social Media 
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. They’re deep into Customer Development ,” he said. You could just outspend. There is a much better technique.
SoCal CTO
DECEMBER 1, 2010
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's Customer Development methodology for a long time. 17, 2009 and before Jan. Third, startups are social. In 2008, we couldn’t find a technical co-founder for Yipit.
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