2008 Email SEM SEO 
socalTECH
MAY 5, 2009
The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. It turned out to be fortuitous timing, we closed the round in literally, late, late, late 2008. Who knew then that things would get so shaky.
socalTECH
SEPTEMBER 14, 2009
In January of 2008, we launched CalActive , which we thought might be a regional business. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.
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