article thumbnail

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.

article thumbnail

Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

article thumbnail

How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. In 2009, I got my green card and decided to move back here. We build mobile products, not just mobile applications, but products around them. What happened there?

Mobile 233
article thumbnail

Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

The reduction in screen size has made the economic model of Internet advertising totally inefficient. source: Harris Interactive IM Shopping Poll (August 2009)). As the mobile ecosystem has grown the industrialized world is now carrying a mini computer in their pocket that is connected to a cellular network.

Email 339
article thumbnail

Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don't have to outspend.

Startup 248
article thumbnail

Los Angeles Startup Weekend August 2011 | The Complete Breakdown

Tech Zulu Event

Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking. When using the Handjob app , users must shake the app up and down or side to side and out pops a pre-screened job applicant. All presentations were of extremely high quality and teams did a killer job.