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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

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Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45
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Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40