How to Solve the Biggest Frustration Marketers Have With Social
Both Sides of the Table
JULY 16, 2013
What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Here’s a screen shot of my home page on awe.sm.
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