2009 Custom Development Marketing Metrics 
SoCal CTO
DECEMBER 19, 2012
You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Or you can have a pitch deck.
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Putting customers first. You could just outspend.
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