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Maximizing Value Through Strategic Product Marketing

SoCal Tech Calendar

Wednesday, February 11, 2009 -- Maximizing Value Through Strategic Product Marketing. For many ventures, product management is the most powerful, value-creating and least understood discipline. s experience with hundreds of product and service innovations and the core insights of the leading thought leaders in the space.

Product 100
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Let’s set up a framework. We’re going to start aggressively spend money on marketing our product. In a world where the economy only heads in one direction (read: 2009-2014) most investors & entrepreneurs forget to pay attention to gross burn. But what IS the right amount of burn for a company?

Startup 383
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Interview with Michael Witz, Mob Science

socalTECH

By December of 2009, with our little portfolio of simple games such as Snowball Fight, we were at 27 million monthly user son Facebook, and we were one of the top 10 developers on Facebook in terms of pure reach. Michael Witz: For us to be successful, the game has to be innovative, and it has to have really high production values.

IP 217
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Microsoft #PDC09: From The Keynotes To The Showfloor And The Underground

Tech Zulu Event

The Microsoft PDC 2009 event had some huge announcements and not only concerning Microsoft products. One of which was the support for open-source frameworks. CL24 – XAML Futures in Microsoft.NET Framework ( Rob Relyea ). FT24 – Building Extensible RIAs with Managed Extensibility Framework (Glenn Block).

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Journey Platform To Build Data Gathering Mobile Apps | Co-founder Interview Conrad Hofmeyr

Tech Zulu Event

The names “Embark” and “Journey” relate to how our products are used by companies who have distributed workforces that go out to all sorts of places “in the field” where they provide services. Embark Mobile has been building and delivering mobile implementations to businesses since 2009.

Mobile 65
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Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. User experience is suffering and it’s the worst possible time with the product taking off. Framework Benchmarks.

Web 200
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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. My Obsession With The Product - Feld Thoughts , May 3, 2010 For some reason I’ve been doing a lot of interviews lately. You could just outspend. You could use brute force to get the word out.

Startup 248