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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. Not so fast.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. In joining Launchpad he’s agreed to move here, which is a natural fit given their emerging set of media partners. . • Circle Street – Circle Street was founded by Alex Nocifera who’s first company was Ripple TV.

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Los Angeles Startup Weekend August 2011 | The Complete Breakdown

Tech Zulu Event

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking.