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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But until recently we had not made these tools available to non-technical people – namely marketers who want to control their campaigns without necessarily wanting to call in the IT team to implement tools.

Marketing 307
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Successful Acquisition Integration

SoCal Tech Calendar

Monday, March 9, 2009 -- Caltech Executive Education: Successful Acquisition Integration. Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations.

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Successful Acquisition Integration

SoCal Tech Calendar

Tuesday, December 8, 2009 -- Caltech Executive Education: Successful Acquisition Integration. Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

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Document Your MVP for a Developer

SoCal CTO

For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Minimum Viable Product: a guide , Lessons Learned, Eric Ries, August 3, 2009 10 examples of minimum viable products Minimum Viable Product revisited – the MVP Curve? That's fairly uncommon.

Develop 354
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Map of VC Investments

SoCal CTO

Some very interesting graphics including this heat map: Very cool visualization tool! Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Technology Jobs in Southern California – a Rebound.

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F2F Still Matters

SoCal CTO

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. But for now, Kathy expresses something quite true: The point is, face-to-face still matters.

CTO Coach 150