socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

Social Media 100

Social Media Advertising Social Network Userplane 100

Frank Addante

MAY 22, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet advertising is good. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Both Sides of the Table

MAY 23, 2012

So of course returns from 2000-2010 were subpar on average for the industry. By 2010-2011 this had shrunk by half again, averaging under $15 billion. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Today’s Normalization.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347