Remove 2010 Remove Application development Remove Media Remove Metrics
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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Where are things in terms of social media and advertisers?

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Interview with Sometrics, Ian Swanson

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Where are things in terms of social media and advertisers?

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It’s Morning in Venture Capital

Both Sides of the Table

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. So of course returns from 2000-2010 were subpar on average for the industry. Today’s Normalization.